Mahindra & Mahindra has partnered with CERO to offers its customers end-to-end car scrappage and recycling solutions.
Mahindra & Mahindra has signed up an MoU with Mahindra MSTC Recycling Pvt Ltd (MMRPL) to offer an end-to-end vehicle scrappage solution. MMRPL acquires end-of-life or used car for dismantling and scrapping. It operates under the brand name of CERO.
The CEO of Mahindra and Mahindra automotive division Veejay Ram Nakra stated that:
“Our agreement with MMRPL is a step towards delivering customer delight through a convenient, one-stop solution for customers who wish to scrap their old vehicle. While the scrappage policy will take effect in some time, we are ready to help the customers who intend to discard their vehicles.”
Services under Mahindra MSTC Recycling
All Mahindra dealerships along with CERO will offer customers:
- Used car evaluation
- Get the best possible quote for exchange or scrappage value of your vehicle
- Offer end-to-end services including your vehicle pickup, transit, and environment friendly dismantling at CERO scrapyards
- CERO will issue the Certificate of Deposit/Destruction (COD) to enable customers to claim benefits under the Vehicle Scrappage Policy.
Mahindra says that the agreement with MMRPL will help its customers to get a good and transparent deal in a hassle-free manner.
Customer going to buy a new Mahindra SUV can scrap or exchange the old vehicle that is more than 15 years at any Mahindra dealership. Mahindra is also offering doorstep evaluation of vehicles.
What is Mahindra MSTC Recycling?
Mahindra MSTC Recycling is a joint venture between Mahindra Intertrade and MSTC Ltd, a government of India enterprise. The joint venture has setup India’s first automotive and steel recycling facility in Greater NOIDA in 2018 under the brand name CERO.
It is also India’s first organised, pollution-free, and fully compliant recycling facility. It collects end-of-life vehicles, de-pollutes and dismantles them at the state-of-the-art facility. The recycling facility follows a zero-pollution objective and the automated plant has the capacity to recycle old trucks, cars, buses, and two- and three-wheelers, along with consumer durables.
The recovered raw material including metals is then supplied to companies that can make use of them. Automotive steel is considered as one of the best steels available as it is easily recyclable.